Understanding the Language of B2B: The ABC’s of Demand Gen Report
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature November 12
Latest In: customer retention
How Smarter Revenue Strategies Enhance Customer Satisfaction: A Q&A with Conga’s Chris Bishop
Conga research shows a stark truth for revenue leaders and their teams: inefficiencies in revenue operations are more…
Feature July 16
Mural: 85% of GTM Teams Confident in Company Collaboration
Mural’s 2025 Global Go-to-Market (GTM) Alignment Gap Index uncovered that GTM teams made up of sales, marketing, and research…
News Brief June 9
3 Ways To Turn Your Customers’ Bad Experiences Into Positive Outcomes
As the saying goes, sh*t happens. But just because bad experiences are part of life doesn't mean they…
Demanding Views March 31
Avionos Launches New Offering To Help With Customer Acquisition & Retention
Avionos, a company that helps design and implement marketing and commerce solutions for B2B brands, released Sample Orders…
Industry News April 12
Chili Piper Welcomes First Chief Customer Officer
Chili Piper, an inbound conversion platform, promoted its VP of Customer Success, Gemma Cipriani-Espineira, to its first Chief…
Industry News October 7
How To Select The Best Collaboration Software For Your Team
We can all agree that marketers are having a pretty tough time trying to retain customers during the…
Demanding Views March 12
How We Achieved 99.999% Customer Retention During The Pandemic
Achieving customer retention, especially during a pandemic, is riddled with speed bumps. As a customer success manager, there are hurdles to jump through and one must…
Demanding Views January 25
New Research: 78% Of Support Leaders To Adopt A More Proactive Approach To Customer Service In 2021
According to a new report from conversational relationship platform Intercom, 73% of customer support leaders believe customers have…
Industry News November 11
How To Turn A Thought Leader’s Followers Into Paying Clients
Thought-leadership marketing can yield incredible results: One survey by Orbit Media found that 53% of firms had increased their company's…
Demanding Views October 2
Planning A Customer Journey That Lasts A Lifetime
Once a purchase order is completed or a contract is signed, it's time to pop the cork and…
Demanding Views March 26
The Company You Keep: 3 Key Factors For Increasing Focus On Customer Retention
Of all the tech company IPOs launched in 2018, including Softbank, Dropbox and Spotify, only one was singled…
Blog February 6
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
